As a contrarian, I’m learning it can be better to follow the herd

I heard a quote once that says something like this: “it’s so difficult to be a non-conformist these days when everybody is doing it”. It speaks to the idea that appearing to be a rebel is often just about following a fashionable trend. Getting a tattoo today is no longer the rebellious anti-social thing to do. And in business, talking about disruption feels like a gathering stampede to be the most extreme and crazily innovative. Has “innovation” become so commonplace now that it is no longer any meaning? Has it become a new dogma, with its own…